Last updated: 7 November 2026
This policy explains how SERU Tests (“we”, “us”) collects and uses your personal information when you use www.serutests.co.uk. We are the data controller for this information. Questions or requests: hi@serutests.co.uk.
What we collect
- Account details: your name, email address and password (stored in encrypted form).
- Billing details: billing address, customer type and VAT number if you give one. Card payments are handled by Stripe; we do not receive your full card number.
- Learning data: the courses you have bought, your progress, quiz answers and results.
- Messages: anything you send us through the contact form, email or our chat assistant, including any screenshots you upload.
- Free downloads: if you ask for a free download such as our practice PDF, the email address you give us, so we can send it to you. We only add you to our tips emails if you tick the box on the form, and you can unsubscribe at any time.
- Technical data: IP address, browser and device information, and how you use the Site (see Cookies below).
Why we use it, and our legal basis
- To create your account, give you access to what you bought and support you (performance of a contract).
- To take payment, keep records and meet tax and accounting obligations (legal obligation).
- To protect the Site from spam, fraud and automated sign-ups, and to understand and improve how the Site is used (legitimate interests).
- To send you marketing emails, only if you have agreed; you can unsubscribe at any time (consent).
Who we share it with
We use trusted service providers who process data for us under contract:
- Stripe (payments)
- Cloudflare Turnstile (security check on our sign-up and login forms)
- Google Analytics and Google Tag Manager (website statistics)
- Hotjar (anonymous usage and heatmap analytics)
- Typebot (our AI chat assistant)
- Our email delivery provider (account and receipt emails)
- Our web hosting provider (hosting the Site)
Some of these providers are based outside the UK. Where data is transferred abroad, it is protected by the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or an equivalent legal safeguard. We never sell your personal information.
How long we keep it
We keep your account and learning data while your account is open and for up to 2 years after your last access, unless you ask us to delete it sooner. Payment and invoice records are kept for 6 years to meet UK tax law.
Cookies
We use essential cookies that are needed to log you in, run your course and keep the Site secure. We only use analytics cookies (Google Analytics and Hotjar) and Google advertising cookies if you click Accept all on our cookie banner. If you click Reject non-essential, these are not set. You can change your choice at any time using the Cookie settings link at the bottom of every page, or delete cookies in your browser settings.
Your rights
Under UK data protection law you can ask to access, correct or delete your personal data, object to or restrict how we use it, ask for a copy in a portable format, and withdraw consent at any time. Email hi@serutests.co.uk. If you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ico.org.uk).
Changes to this policy
We may update this policy from time to time. The latest version will always be on this page.